People don’t often think of finance leaders as storytellers. We are the numbers people, the data people. We speak in GL codes and key performance indicators – a language foreign to many of our colleagues. As a result, they know our work is important to the overall success of the business, but they don’t necessarily know how or why. One of our most important jobs is to tell them, in a language they can understand. The Language of Stories: For Greg Gens, a fractional CFO with FocusCFO in Northeast Ohio, stories have become his universal method of communication, for their ability to communicate complex topics in an accessible and impactful way across all audiences. He learned their value years ago, from the CEO of the family manufacturing business. The CEO was looking for ways to streamline efficiency and save on costs, and he wanted to tap the inside knowledge and expertise of the company’s employees. After all, he thought, who…