Leo Rocha

Leo Rocha has nearly 20 years of experience in sales compensation, incentives, and rewards across various industries. Currently, he is the Sr. Director of Compensation at CHG Healthcare. Leo specializes in designing and implementing programs that drive performance and motivation. He has held leadership roles at Moody’s, Equifax, and IBM, focusing on sales incentive strategy and governance. [email protected]

Smarter SPIFs: A Strategic Approach to Sales Incentives

You’re walking through a mall when you see a sign—“Flash Sale! 50% Off for the Next 2 Hours!” Suddenly, something you weren’t even considering buying feels urgent. The deal is right there,…

Financial Strategies & Management

Jason Kofman,Leo Rocha

12 mins read